![]() In order to attract the money that studios need to develop games on the scale that is the current trend, the target market needs to include a much greater slice of PC owners. The reason this impacts PC gaming and game development is because publishers are not going to limit the potential sales of their games to consumers who are already gamers and have at least mid-range graphics cards. They either don't know or don't care about the kinds of applications that will have a tough time performing well on their systems. Some people don't need to worry about 3D and others as non-gamers and non-tech-savvy are not interested in looking past marketing (and also desire a low price). The volumes on these parts are much higher than at other price points. Many are interested in this low level of add-in graphics card. ![]() Low end cards are generally not designed with gaming in mind, but that doesn't mean that they are not important to gaming. ![]() Much of the time integrated graphics solutions are enough for business or casual computing needs, but when they are not there needs to be an affordable next step up in the current generation of hardware. ![]()
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